Google Video Ads, Facebooks Video Ads

Google Video Ads,  CTR vs. Impressions

  • Impressions – How many times your ad appeared in the search results
  • Clicks – How many times users actually clicked on the ad
  • Ratio of the two – Click through Rate (CTR)
  • Aim for CTR   – Above 1% (For every 100 impressions, get at least ONE click)

Facebook Video Ads

  • Instead of the default option (3 seconds counts as a ‘watch’ on a video),  choose Option 2: CPV for 10 second video views. You will only be charged for those who watch 10 seconds of your video

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