Say you just changed the design of your landing page – and want to figure out whether it ACTUALLY  holds your customer’s attention longer than the previous version. 

A/B testing (also known as split testing) is a method of comparing two versions of a webpage or app against each other to determine which one is a better attention-grabber.

AB testing provides statistics to improve your conversion rates.

HOW A/B TESTING WORKS

In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button, or be a complete redesign of the page.

Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation).

 

 

Anuj holds professional certifications in Google Cloud, AWS as well as certifications in Docker and App Performance Tools such as New Relic. He specializes in Cloud Security, Data Encryption and Container Technologies.

Initial Consultation

Anuj Varma – who has written posts on Anuj Varma, Hands-On Technology Architect, Clean Air Activist.

 Twitter Linkedin